Cookie Policy
Last updated: January 2024
About Cookies
At Traditional Health Ways, we use cookies to enhance your browsing experience on our editorial platform. Cookies are small text files stored on your device that help us understand how you interact with our content and improve our website's functionality.
This policy explains the types of cookies we use, how we use them, and how you can manage your preferences. We are committed to transparency and respect for your privacy while delivering quality health and wellness content.
The information on this site is for educational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional before making health decisions.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features such as page navigation, security, and access to secure areas of our editorial platform. Without these cookies, the site may not work correctly.
Category: Strictly Necessary | Duration: Session-based
Performance Cookies
These cookies help us understand how visitors use our platform by collecting anonymous data about page visits, content engagement, and user behaviour. This information helps our editorial team improve content quality and website performance.
Category: Analytics | Duration: Up to 2 years
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences for text size, article sorting, or content categories. They help customize your reading experience on our platform.
Category: Preferences | Duration: Up to 1 year
Targeting & Advertising Cookies
We use third-party advertising cookies to display relevant articles and editorial content recommendations. These cookies help us understand which topics interest our readers and improve content recommendations across our platform.
Category: Marketing | Duration: Up to 2 years
How We Use Cookies
- Improving Content Experience: We analyze which health and wellness topics receive the most engagement to refine our editorial strategy.
- Website Performance: We monitor page load times, user flow, and technical issues to maintain a smooth browsing experience.
- Personalization: Cookies remember your content preferences, allowing us to suggest relevant articles and editorial content.
- Security: We use cookies to detect and prevent fraudulent activity and unauthorized access to our platform.
- Content Recommendations: Cookies enable us to suggest related articles based on your reading history.
Active Cookies
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Google Analytics user identification | 2 years |
| _gid | Analytics | Google Analytics session identifier | 24 hours |
| _gat | Analytics | Request throttling for Google Analytics | 1 minute |
| thw_preferences | Functional | Stores user content and layout preferences | 1 year |
| thw_session | Essential | Maintains user session on the platform | Session |
| thw_content_recs | Functional | Personalizes article recommendations | 6 months |
| NID | Marketing | Google ad personalization and frequency capping | 6 months |
| IDE | Marketing | Google advertising cookie for cross-site tracking | 2 years |
Managing Your Cookie Preferences
Browser Controls
Most web browsers allow you to control cookies through their settings. You can usually:
- View which cookies are stored on your device
- Delete specific cookies or all cookies
- Block cookies from specific websites
- Disable cookies entirely (not recommended for website functionality)
For instructions on managing cookies in your specific browser, visit: Firefox | Chrome | Safari | Edge
Cookie Consent Settings
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept all cookies to enjoy the full platform experience
- Reject non-essential cookies while keeping essential cookies active
- Customize which cookie categories you allow
- Change your preferences at any time using the cookie settings link
Opting Out of Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. This will prevent your data from being sent to Google Analytics.
Impact of Disabling Cookies
Disabling essential cookies may affect website functionality and prevent you from accessing certain features. However, disabling analytics and marketing cookies will not impact your ability to read our content.
Third-Party Cookies
Our platform uses services from third-party providers that may set their own cookies:
Google Analytics
Tracks website usage and user behaviour to help us improve content and platform performance. View Google Analytics Privacy
Google Ads
Manages advertising content to provide relevant editorial-related recommendations. View Google Privacy Policy
Cloudflare
Provides website security and performance optimization. View Cloudflare Privacy Policy
These third parties follow their own privacy policies. We have no control over how they use data collected through their cookies. We encourage you to review their privacy policies directly.
Your Rights
Under data protection regulations (including GDPR and similar laws), you have the right to:
- Access your data: Request information about what data we collect and how we use it
- Withdraw consent: Change your cookie preferences at any time
- Delete your data: Request removal of personal information (subject to legal obligations)
- Data portability: Receive your personal data in a structured format
- Lodge a complaint: Contact your local data protection authority
Questions About Our Cookie Policy?
If you have questions about how we use cookies or want to discuss your privacy preferences, our editorial team is here to help. Please send us your feedback or concerns:
We aim to respond to all privacy-related enquiries within 14 days.
Policy Updates
This cookie policy may be updated periodically to reflect changes in our practices, technology, or applicable regulations. We recommend reviewing this page regularly to stay informed about how we use cookies.
When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page. Your continued use of our platform after updates constitutes your acceptance of the revised cookie policy.
Related Pages
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King Street 31, Edinburgh | An Editorial Platform